Context
Running paid ads for iGaming is one of the hardest disciplines in digital advertising. Platforms restrict gambling ads heavily. Account bans are frequent. Compliance rules change without notice. In Romania specifically, ONJN licensing requirements add another layer of complexity. Most agencies avoid iGaming paid media entirely. The ones that take it on often burn accounts and budget within months.
Market penetration
Entering new markets with top results and strong CPA from day one. We've taken brands into fresh geographies and delivered acquisition numbers that justify scaling fast. Every market has its own rules, audience behavior, and competitive dynamics, and we adapt the approach accordingly.
Campaign optimization
Continuous testing, iteration, and refinement. Creative rotation, audience layering, bid strategy tuning, and placement optimization. Every euro of spend is tracked against a deposit, and every week we know what's working and what's not.
Compliant setup
- Meta Business Manager setup optimized for iGaming compliance
- Google Ads accounts with proper gambling pre-certification
- Account structure and asset management to minimize ban risk
- Creative workflows designed to pass platform review
Multi-vertical expertise
- Casino — high-volume creative testing, CPA-focused optimization, retargeting flows
- Sportsbook — event-driven campaigns, odds-aware creative, season-based scaling
- Non-iGaming (e-commerce, SaaS) — full-funnel campaigns, ROAS optimization, audience building
Tracking and reporting
- Server-side tracking setup (CAPI for Meta, GA4 enhanced conversions)
- Attribution models that account for long iGaming conversion windows
- Reporting dashboards that show spend, deposits, and CAC at the campaign level
- Weekly optimization cycles tied to commercial KPIs
Track record
- €5M+ in total ad spend managed
- €7.5M+ in player deposits generated
- 5+ brands across 3 verticals
- Campaigns running in Romania and EU markets
- Sustained account health across multiple brand launches
- Strong CPA performance in new market entries
What we bring to new clients
iGaming operators don't want a generalist agency learning compliance on their budget. We've already made those mistakes. New clients get an accelerated onboarding because we know what Meta and Google will flag before the campaign even goes live.